Mission Statement
QuickDef: A mission statement should be clear, concise, and directly about the sole purpose of the organization or company.
Complete Definition: A mission statement should be clear, concise, and directly about the sole purpose of the organization or company. The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.
- Google's Mission Statement
- "Google's mission is to organize the world's information and make it universally accessible and useful."
- AOL's Mission Statement
- "To serve the world's largest and most engaged community."
- Fedex's Mission Statement
- "FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies.">
